DIRECTION &
DESIGN
TG
Product shots
Tech21
Working alongside production agency SE&Co, part of the agenda was to increase the product shots for Tech21, that would be used for social/digital channels. Sticking to the base of the style guidelines, we experimented with colours, textures and product detail to create a slick but design orientated style.
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Classic approach
The classic product shots we took worked with angles and geometric placing so the product bounced
off reflective shadows.
Used on
core product pages, adding
a calm and
clear look.
Mixing it up
For social imagery, we started to experiment adding different textures and colours into the shots, to complement the product a bit more.
Adding
pastels
We also wanted to start to try and introduce light pastels that would complement the product we were shooting. Naturally, these were more directed at
female orientated products.
Bringing out
the best in
product
detail to add
interest and
colour.
Core product
Working with the core product
against the pale background allowed the bolder products
to really pop.
Art direction
Services
Tech21
Client
Year
2021
Brief: Direct and lead on Tech21 rebrand