DIRECTION &
DESIGN
Antibacterial protection
Imagery for the antibacterial messaging was factual and humorously edgy with a serious message.
Art direction & design
Services
Tech21
Client
Year
2021
Brief: Direct and lead on Tech21 rebrand
Tech 21
Everyday
Imagery
Everyday imagery for handheld product needs to have flexibility, emotion and energy
Tech protection
All imagery for tech protection needs to have a story behind it and an element of every day! Pushing humour and drama into the imagery was a natural direction to take.
Use protection image
Tech21
"Oh no my phone"
The direction for everyday protection is bold bright
and humourous, full story board doc below.
Tech 21
Style Guidelines
Tech21’s rebrand went with the direction of everyday protection for peoples smartphones and tech.
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Movement
in the imagery
adds energy
to the layout
Promotional launches
For product launches, we needed the renders to work
without the product.
Basic story
boarding
Antibacterial protection - sketch of mobile falling when on the toilet.
Damage protection - phone surviving a trip, fall or smash.
Drop protection - phone surviving a fall when on the sofa.
Biodegradable protection - natural protection!
For the storyboarding process for the initial shoots for the main product features of the tech21 cases, we looked at everyday situations. Working with drop protection was key but surrounding it with a story was fundamental to the shot so that the consumer could relate to it.