DIRECTION &
DESIGN
TG
Digital
From a digital perspective, I pushed vector base imagery across different platforms including web, email, and OOH.
Art / design & direction
Services
STA Travel Ltd
Client
Year
2021
Brief: To create a Global 2020 Sale campaign for
STA Travel.
Sale 2020
Image
direction
Wanted a selection of really beautiful travel imagery for this sale to really sell the selection of products that were available.
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Deisgn
development
Big, bold, loud, and yellow! Simple but effective using core palette working with a simple direction that was going to have maximum impact on the high street. Went for
text-heavy and simple graphics that could be used
for print and digital.
Retail
windows
Big, bold, loud, and yellow! Simple but effective using core palette working with a simple direction that was going to have maximum impact on the high street. Pushed for text-heavy and simple graphics that could be used for print and digital.
Scocial
Social we went with carousel stories combing imagery cutout style mixed in with vectors to add a different dimension for this particular channel.
