DIRECTION &
DESIGN
TG
Design direction
Services
STA Travel
Client
Year
2020
Brief: To create an icon library suite
Icon suite
Bespoke iconogprahy
One of the most important things for brands today, in my opinion, is to have an icon bank that has been designed just for that brand.
Digital
layout
The icons that we designed were used for monthly emails, giving layout structure and consistency when content is heavy and factual. This is a good example of using colour and icons and how it can create a unified look.
Editorial
layout
Example of icons used in editorial layout. Working with a mixture of core brand colours and combining them with a structure to create a comprehensive and informative design.
Animation style with iconography is really important and a natural progression after icon libraries have been looked at. The simpler the better, one or two movements with a relative action or colour fill are the simplest and most effective route to go with.